Trusted by 1,000+ stores worldwide

Complete analytics for e-commerce stores

Multi-source sales, traffic and spend data with true attribution across every store you run. Now powered with AI

Multi-source First-party attribution Data bunker

Built for multi-store operators · Set up in under a day · No revenue-share pricing

app.wonderlytics.io — All stores · This month
YesterdaySat Jul 18 · vs prev year
Sales
$1,240
+22%
Ad Spend
$318
+9%
ROAS
3.90
prev 3.53
Last 7 daysJul 12 – Jul 18 · vs prev year
Sales
$9,860
+14%
Ad Spend
$2,304
-6%
ROAS
4.28
prev 3.83
This monthJul 1 – Jul 18 · vs prev year
Sales
$24,518
+18%
Ad Spend
$5,610
-4%
ROAS
4.37
prev 3.97
Performance this month Sales ▾ Ad Spend ▾
Sales by source Sales ▾
Paid search Paid social Organic Direct Other
StoreSalesOrdersItems SoldTrafficConv. RateAd SpendROAS
Aurora Store $24,518+18% 52+9% 118+12% 12,480+16% 1.4%prev 1.2% $5,610-4% 4.37+0.6
Paid search $11,770+12% 24+4% 54+6% 4,010-9% 1.6%prev 1.5% $4,340+11% 2.71-0.8
Paid social $4,710+41% 11+3 26+30% 1,624+120% 1.7%prev 1.6% $1,270-9% 3.71+1.1
Organic search $4,455+6% 9-2 21-4% 3,206-33% 0.9%prev 0.7%
Direct traffic $3,000+8% 7+2 15+11% 3,120+5% 1.0%prev 0.9%
YesterdaySat Jul 18 · vs prev year
Sales
$3,690
+15%
Ad Spend
$960
+6%
ROAS
3.84
prev 3.52
Last 7 daysJul 12 – Jul 18 · vs prev year
Sales
$28,170
+9%
Ad Spend
$7,160
-5%
ROAS
3.93
prev 3.41
This monthJul 1 – Jul 18 · vs prev year
Sales
$70,139
+11%
Ad Spend
$17,694
-3%
ROAS
3.96
prev 3.46
Performance this month Sales ▾
Portfolio Aurora Peak & Pine Lumen Harbor
Sales by store Sales ▾
Aurora Peak & Pine Lumen Harbor
StoreSalesOrdersItems SoldTrafficConv. RateAd SpendROAS
All stores $70,139+11% 153+6% 348+9% 35,750+7% 1.4%prev 1.3% $17,694-3% 3.96+0.5
Aurora Store $24,518+18% 52+9% 118+12% 12,480+16% 1.4%prev 1.2% $5,610-4% 4.37+0.6
Peak & Pine Outdoors $18,204+7% 41+5% 96+8% 9,240-26% 1.5%prev 1.1% $3,556-6% 5.12+0.3
Lumen Coffee Co. $15,524-22% 33-19% 71-24% 8,910-11% 1.2%prev 1.4% $6,779+18% 2.29-2.3
Harbor Pet Supply $11,893+31% 27+12% 63+18% 5,120+22% 1.6%prev 1.5% $1,749-9% 6.80+1.9

Connects the stack you already run

Shopify Magento ShipStation Google Ads Meta Ads TikTok Ads
The platform

Everything you wish Google Analytics was

One source of truth for sales, spend, and profit — across 1 store or many.

Connect all your data

E-commerce stores, offline sales, GA4 and every paid platform under one roof, with data normalization.

First-party pixel attribution

Our storefront pixel captures the whole journey and ties every order to its true source — solving multi-platform sales attribution.

Built for multi-store

Run 5 stores — or 200 — like one. Group them by market or industry, roll up KPIs, and normalize multi-currency.

Your source of truth

Real sales and spend data by source. The full picture of your business, without data discrepancies.

Your data stays yours

Keep your data forever, with row-level security, server-only keys and view profiles for different levels of access.

AI

Ask your data anything

A built-in AI analyst that answers in plain English: "Why was Meta ROAS low last week?" — grounded in your live numbers, not a chatbot guessing.

Multi-store command center

Every store. One screen.

Stop tab-hopping between ad accounts and Shopify admins. Roll every store you run into one (or multiple) portfolio views.

Portfolio KPIs that roll up — sales, spend and blended MER summed across every store, live.
Groups for store families — slice the portfolio however you run it: by niche, by team, by market.
Instant outlier spotting — every cell compares against last year, color coded, for a fast bird's-eye view over your whole operation.
Currencies normalized — convert stores from different countries to your currency of choice at daily FX rates.
Proprietary attribution tech

Know exactly where each sale comes from.

Our proprietary first-party attribution runs on your own domain and follows every visitor from first click to purchase. Every sale lands on its correct source.

Multi-source attribution — buyers touch an ad, a search and an email before they check out. We keep every touch on the order and credit the sources that actually moved it.
Solves "direct source black hole" — orders that analytics tools dump into Direct/unknown get matched to their true source through our pixel and identity stitching.
Pushes conversions back to Google & Meta — clean, deduplicated conversion data feeds the platforms' bidding algorithms, so your campaigns optimize on truth and perform better.
AI analystNew feature

An analyst that knows your entire history.

Ask anything in plain English. The AI assistant sits on top of every number you own — every store, every channel, going back years — so it doesn't guess. It looks it up.

Knows your historics — every answer is grounded in your actual daily data, not a generic chatbot's guess.
Finds the trends you'd miss — seasonality, a store quietly slipping, a channel drifting off its baseline.
Explains the why — connects a sales dip to spend, ROAS, weekday patterns and how this month behaved in past years.
Lives in the dashboard — no exports, no SQL, no extra analyst on payroll.
14 mo
is all GA4 keeps your event-level data on a standard property — then it's deleted
37 mo
Meta's maximum reporting window — detailed breakdowns stop at just 13
2024
the year Google erased every site's Universal Analytics history, permanently
how long Wonderlytics keeps yours — every day archived in a vault you own
Your data, forever

Platforms are quietly deleting your history.

If the platforms own your numbers, you're renting your own past. Wonderlytics archives every day of it in a vault you own — and never hits delete.

Archived daily, expiring never — every sync lands in your own database rows, outside any platform's retention clock.
Backfilled before it's trimmed — we import years of history on day one, while the platforms still serve it.
Year-over-year, forever — compare this July to July eight years ago, on every platform.
Yours to take — export everything, anytime. It's your data; we just guard it.
How it works

Live in a day, not a quarter

No SDKs to build, no data team required.

1

Connect your accounts

OAuth into Google Ads, Meta, TikTok, GA4 and Shopify. Historical data backfills automatically — years of it — so trends are meaningful on day one.

2

Drop in the pixel

Paste one snippet into your storefront. First-party journey tracking starts immediately — consent-aware and invisible to page speed.

3

Run on truth

Daily syncs keep every metric fresh. Check blended MER over coffee, spot the store that needs attention, and ask the AI analyst anything.

Pricing

Flat pricing. We don't tax your growth.

Most platforms charge more as you grow. We think your analytics bill shouldn't scale with your success.

Single Store
$199/mo
per month, billed monthly

One website, every answer. For a store that's done guessing.

  • 1 website, unlimited users
  • Connect Shopify, Google, Meta, TikTok & more
  • First-party pixel attribution
  • Conversions pushed back to Google & Meta
Book a demo
Most popular
Growth — 5 Websites
$799/mo
per month, billed monthly

Five stores, one portfolio view.

  • Everything in Single plus:
  • Up to 5 websites + portfolio roll-up
  • Read-only agency & partner views
  • Multi-currency, daily FX
Book a demo
Portfolio — 10+ Websites
Contact for pricing

For groups, aggregators and agencies at scale.

  • Everything in Growth plus:
  • 10+ websites, unlimited portfolios
  • Historical backfills & migrations
  • Custom metrics & exports
  • Dedicated onboarding
AI Analyst includedNew
Talk to us

Every plan backfills 3 years of history as standard, so year-over-year comparisons work from day one. Need to go further back? We've handled far longer — just ask.

Stop reconciling dashboards.
Start trusting one.

See your own numbers in Wonderlytics — connected, backfilled, and honest — before you commit to anything.