Tracking $40M+ in annual e-commerce revenue

Analytics on steroids.

Wonderlytics unifies Shopify, in-store & phone sales, GA4, Google, Meta & TikTok with our own first-party pixel into one profit dashboard — real blended MER, honest attribution, and an AI analyst on top of every store you run.

Built for multi-store operators · Set up in under a day · No revenue-share pricing

Connects the stack you already run

Shopify Magento Google Ads Meta Ads TikTok Ads ShipStation
The platform

Everything the spreadsheet era couldn't tell you

One source of truth for spend, sales, and profit — across 1 store or 200.

True blended MER

Real store sales over real ad spend — not a platform's self-graded conversion value. Compare it side-by-side with what Google and Meta claim, and see the gap.

First-party pixel attribution

Our lightweight storefront pixel captures the full customer journey — click IDs, UTMs, referrers — and matches every order to its real source. No more "Direct: 60%".

Every sale counted

Web orders, phone orders and POs all land in the same P&L as your ad spend — so your numbers reflect the whole business, not just the storefront.

Ask your data anything

A built-in AI analyst that answers in plain English: "Which store had the best Meta ROAS last week?" — grounded in your live numbers, not a chatbot guessing.

Portfolio-grade multi-store

Run 5 brands — or 200 — like one. Group stores, roll up KPIs, and drill from the portfolio view to a single campaign in two clicks — with multi-currency normalized to USD.

Your data stays yours

Row-level security, server-only keys, and view profiles that let you share a clean read-only lens with agencies or partners — without exposing the rest.

Multi-store command center

Every store. One screen.

Stop tab-hopping between ad accounts and Shopify admins. Wonderlytics rolls every brand you run into one portfolio view — and lets you drill from the group total down to a single campaign in two clicks.

Portfolio KPIs that roll up — sales, spend and blended MER summed across every store, live.
Groups for brand families — slice the portfolio however you run it: by niche, by team, by market.
Instant outlier spotting — every cell compares against last year, so the store that's slipping turns red before the month does.
Currencies normalized — CAD and USD stores converted at daily FX rates, so totals actually mean something.
14 mo
is all GA4 keeps your event-level data on a standard property — then it's deleted
37 mo
Meta's maximum reporting window — detailed breakdowns stop at just 13
2024
the year Google erased every site's Universal Analytics history, permanently
how long Wonderlytics keeps yours — every day archived in a vault you own
Your data, forever

Ad platforms are quietly deleting your history.

GA4 throws away event-level data after 14 months. Meta won't show you anything past 37. And when Google sunset Universal Analytics, years of every store's history vanished overnight. If the platforms own your numbers, you're renting your own past.

Archived daily, expiring never — every sync lands in your own database rows, outside any platform's retention clock.
Backfilled before it's trimmed — we import years of history on day one, while the platforms still serve it.
Year-over-year, forever — compare this July to July five years ago. The ad platforms literally can't.
Yours to take — export everything, anytime. It's your data; we just guard it.
AI analystNew feature

An analyst that has read your entire history.

Ask anything in plain English. The Wonderlytics AI sits on top of every number you own — every store, every channel, going back years — so it doesn't guess. It looks it up.

Knows your historics — every answer is grounded in your actual daily data, not a generic chatbot's guess.
Finds the trends you'd miss — seasonality, a store quietly slipping, a channel drifting off its baseline.
Explains the why — connects a sales dip to spend, ROAS, weekday patterns and how this month behaved in past years.
Lives in the dashboard — no exports, no SQL, no extra analyst on payroll.
Proprietary attribution tech

Know exactly how your spend moves your business.

Our proprietary first-party attribution runs on your own domain, following every visitor from first click to purchase. So instead of trusting what the ad platforms claim, you see what your spend actually did — and the platforms get better data back.

Solves the "Direct" black hole — orders that analytics tools dump into Direct/unknown get matched to their true source through our pixel and identity stitching.
Pushes conversions back to Google & Meta — clean, deduplicated conversion data feeds the platforms' bidding algorithms, so your campaigns optimize on truth and perform better.
Order-level journeys — every order matched to first and last touch via your own pixel data, not a platform's black box.
Post-click vs. view-through, split out — see what Meta actually drove, next to what it claims.
2-way
attribution — we read your ad data and push clean conversions back to the platforms
83%
of Meta's claimed revenue on measured accounts was view-through — not clicks
6 yrs
of backfilled history for real year-over-year comparisons
0%
of your revenue taken as pricing — flat plans, not a rev-share tax
How it works

Live in a day, not a quarter

No SDKs to build, no data team required.

1

Connect your accounts

OAuth into Google Ads, Meta, TikTok, GA4 and Shopify. Historical data backfills automatically — years of it — so trends are meaningful on day one.

2

Drop in the pixel

Paste one snippet into your storefront. First-party journey tracking starts immediately — consent-aware and invisible to page speed.

3

Run on truth

Daily syncs keep every metric fresh. Check blended MER over coffee, spot the store that needs attention, and ask the AI analyst anything.

"We ran eight stores on gut feel and platform dashboards that never agreed with each other. Now there's one number for the whole portfolio every morning — and we finally caught the agency that was overspending on Meta."
Daniel Reyes — Managing Partner, Beacon & BirchMulti-brand home & apparel group
Pricing

Flat pricing. We don't tax your growth.

Triple Whale charges more as you grow. We think your analytics bill shouldn't scale with your success.

Single Store
$200/mo
per month, billed monthly

One website, every answer. For a store that's done guessing.

  • 1 website, unlimited users
  • Shopify, Google, Meta & TikTok sync
  • Blended MER + net/gross toggle
  • First-party pixel attribution
Book a demo
Most popular
Growth — 5 Websites
$800/mo
per month, billed monthly

Five stores, one portfolio view.

  • Up to 5 websites + portfolio roll-up
  • Conversions pushed back to Google & Meta
  • Read-only agency & partner views
  • Multi-currency, daily FX
Book a demo
Portfolio — 10+ Websites
Contact for pricing

For groups, aggregators and agencies at scale.

  • 10+ websites, unlimited groups
  • Historical backfills & migrations
  • Custom metrics & exports
  • Dedicated onboarding
AI Analyst includedNew
Talk to us

Stop reconciling dashboards.
Start trusting one.

See your own numbers in Wonderlytics — connected, backfilled, and honest — before you commit to anything.